Cookies Policy
Definition and use of cookies:
A cookie is a small text file that is downloaded to the user's device when accessing a web page. Cookies allow obtaining, storing, and retrieving data anonymously and securely about the user or their browsing habits in order to improve the user experience, manage advertising promotional spaces, or measure parameters to make changes to the website.
Types of cookies used:
Analysis cookies: They are used to anonymously know the origin of users (country, locality, language), access format (phone, tablet, PC, others), technology used (operating system, browser, screen resolution, IP), source of visits (search engines, social networks, advertising campaign, another website, direct form), user behavior (browsing time, whether the user is new or recurrent, landing page, pages subsequently visited, and page where the visit ends), search terms used through which they accessed from the search engine to the website, and terms written within the internal search engine of the website when performing a search. These metrics are obtained in a general but not exclusive way, to analyze and count the number of visits, understand how users navigate, and based on that, make changes to the content or improve usability and user experience, other types of data may also be collected for the same purpose.
Advertising cookies: They are used to dynamically manage advertising spaces, determine what type of advertising should be displayed, calculate the size, color, and format of the ad, and count those interactions that users perform with the ads. These metrics are obtained in a general but not exclusive way, to analyze and count the number of times an ad is displayed, calculate the percentage of clicks received, measure the frequency with which it is displayed on the page, and based on that, offer more relevant ads to the user related to their search interests, their history, or the content or theme of the visited web page.
Revocation and deletion of cookies:
At any time, the user can allow, block, limit, or permanently delete the cookies installed on their device by configuring the options of the browser used to access the website:
Main browsers:
- Google Chrome: Cookie Settings
- Microsoft Edge: Cookie Settings
- Mozilla Firefox: Cookie Settings
- Apple Safari: Cookie Settings